PHONE +44 (0) 1664 852 838  EMAIL danny@moreaboutdanny.com  ADDRESS 6 Swan Close, Melton Mowbray, Leicestershire, LE13 0QD, UK P R O F I L E

I am able to draw on over 10 years’ experience in the RFID tagging space. As RFID Director EMEA at SML Group, I have spearheaded strategies that have achieved annual revenue of $38 million and YOY profit growth of 32%. I have built a track record of growing and managing key accounts, including with H&M, Decathlon and Tesco. The ability to effectively engage, influence and build productive working relationships at all levels has been key. I have proven myself adept at developing cutting-edge RFID technology; from technical R&D, to production.

K E Y   S K I L L S

SML Group. 2001 – present

SML is a multi-national provider of radio frequency identification (RFID) solutions to the retail industry. It has 6300 employees and facilities in over 30 countries.

RFID Director EMEA (July 2017 – present)

E X P E R I E N C EE X P E R I E N C E

RFID Project Manager (2012 – 2017)



RFID and Security Specialist (2008 - 2012)

Led RFID activity in Europe and the US:

E X P E R I E N C EE X P E R I E N C E

R&D Specialist (2007 - 2008)



Business Support (2005 - 2006)

E X P E R I E N C EE X P E R I E N C E

UK Production Manager (2001 - 2005)

Automatic Braiding, Weaving Manager (1999 -2001)

H. Seal & Co, Development Manager (1991 – 1999)

H. Seal & Co, Development Assistant (1987 – 1991)

E A R L Y   C A R E E R   O V E R V I E W E D U C A T I O N

Certificate in Jacquard Loom Mechanics. Muller Frick, Switzerland, 1999

Certificate in Knitted Fabric Analysis and Setting of Knitting Machines. Comez, Italy, 1994

National Certificate in Textiles. Derby University, 1989 – 1992

Coalville Technical College  1986 – 1987

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